Craving Log Tours and Travel
The brief
The challenge
Craving Log Tours and Travel was launching into Uganda's competitive tours market with no visual identity. They needed a brand that felt adventurous yet trustworthy, one that would make first-time travellers choose them over established operators.
The approach
How we got there
We started with a market audit of 20 Ugandan tour operators, identifying the visual gap between budget backpacking brands and premium safari companies. Craving Log needed to sit between those poles: approachable but polished. We developed three identity directions and refined the selected concept through four rounds.
The result
What we delivered
- Primary logo and three variations
- Brand colour palette (Pantone, CMYK, RGB, HEX)
- Typography system (display + body)
- Brand guidelines document
- Business card and stationery templates
- Social media profile kit
The new identity gave Craving Log an immediate competitive edge. Within three months, their social media following grew by 40% and they secured partnerships with two international booking platforms.
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